The group's history

1996
Jean Duforest, co-founder of the Camaïeu Group, takes over the child section of the company with his business partner Jean-Luc Souflet, with 30 stores, 100 employees and one common goal: "Working to make a better world for growing children".
2000
The Okaïdi Brand is officially launched with 100 stores and 440 employees. Okaïdi: a modern brand for children aged 0 to 14, with an affordable, comprehensive product range which respects the ideas and identity of every child in the world.
2001
The Brand is launched internationally. Okaïdi has opened 160 stores all over France.
2002
Okaïdi launches the Obaïbi brand with a new concept intended specifically for babies and young children from 0 to 5.
2003
Creation of the Okworld association whose mission is to fund actions promoting the respect and protection of children throughout the world.
2005
Creation of the Rigolo Comme La Vie association, a childcare centre for small children (nursery) meeting the needs of families by creating a link between local neighbourhoods and the company.
2005
The company changes its single brand organisation to a multi-brand model and becomes ïdgroup.
2005
Jacadi joins ïdgroup. An authentic, prestigious and contemporary French brand which conjures up nostalgic childhood memories.
2005
Véronique Delachaux joins ïdgroup. A brand of maternity clothes for looking great right through pregnancy.
2008
The 1st multi-brand ïdkids store opens, with child-friendly facilities and services for children aged 0-12.
2010
ACT FOR KIDS to make our customers aware of our original mission from 1996.
2010
Oxybul Learn & Play joins ïdgroup.
2011
BUBBLE MAG parenting magazine joins the group. This publication is a source of inspiration for conscientious and astute parents, with a circulation of 151,000 in France.
2013
Launch of the OB'Mum line by V. Delachaux, a practical and fashionable range for expectant mothers. Easy to wear outfits so that future mums can stay themselves throughout their pregnancy.
2015
ID Group becomes ÏDKIDS group uniting specialist children's brands in support of ACT FOR KIDS.
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