International presence and key figures
The continual increase of our turnover measures our ability to attract new customers and to retain the loyalty of existing customers of our various child focused brands.
Number of countries
Opening up in new countries measures our ability to vehicle our brands, their product lines, image and business models across different cultures and environments.
Number of stores
The opening of new stores measures our ability to reinvest our profits back into the essence of our business. This progression illustrates our willingness to share the value of progress with even more people, both internally through jobs, and externally with our customers and partners.