- Entrepreurial It is our ECONOMIC responsibility to sustainably develop the company while meeting the needs of customers and protecting the well-being of future generations.
- Social It is our HUMAN responsibility to encourage each person's enthusiasm, progress and employability.
- Societal It is our POLITICAL responsibility to support human values and build relationships with the people helping the company achieve its goals.
- Environmental It is our ECOLOGICAL responsibility to encourage and support the sustainable development of humans in their environment.
- Brands It is our ETHICAL responsibility to create communities around activist and beneficial brands.
- Children Our PRIMARY responsibility is to respect and encourage progress for children around the world.
More than a vision, RESSEBraC is a policy project which unites all our employees and our brands.
It translates as a two-fold requirement:
- people and economic performance,
to ensure our company's long-term future,
- social and community commitments,
to help children all over the world.