Our vision

act for kids

The ÏDKIDS GROUP has been WORKING TO MAKE A BETTER WORLD FOR GROWING CHILDREN for 20 years.

Today’s global economic, social and environmental context, shifts in consumer behaviour, and new information and communications technologies are driving us to go further and faster and work more closely together to achieve sustainable growth and innovation, always working towards the common good.

With the new multi-format, omnichannel ÏDKIDS concept, communities of brands, parents and children, who share our ambition to make changes for the better can join us in a digital-cum-retail (digitail) environment: ACT FOR KIDS.

This vision-led project, known as ACT FOR KIDS, requires us to collectively commit to making and distributing products and services which uphold the Entrepreneurial, Social, Societal and Environmental Responsibility of our Brands dedicated to Children (RESSEBraC).

Come and join us!

Act for Kids

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